Publisher Notes — Steam Curation, Transmedia Releases, and the Fold Universe
Publishing is not a logo slapped at boot. It is store clarity, community home, curator voice, and keeping creator and label roles legible to players.
Read article →Studio Log
Long-form notes from Martinez AI Studios — games, AI music, production tools, and publishing perspective. Created by Dero Lavigne; editorial voice from the label.
Creative Tools — ComfyUI, ElevenLabs, Three.js, and the Fold Production Stack
Tools do not replace authorship. They replace excuses for not iterating — when a human director owns the graph, the prompt, and the cut.
Read article →AI Music — Production Vessels, Vocal Identity, and Human Message
AI music is not a genre. It is a production method — useful when a human director owns taste, lyrics, release strategy, and the line between tool and author.
Read article →AAA Games — Production Scale, Authored Worlds, and Player Expectations
AAA is a logistics category as much as a quality badge. Understanding it keeps a publisher honest about scope, polish, and what players assume when they click Wishlist.
Read article →Indie Games — Creative Risk, Digital Storefronts, and Global Reach
Indie is not a budget bracket — it is a permission structure. When one person or a tiny team can ship globally, the publisher’s job becomes curation and clarity, not gatekeeping.
Read article →Classic Video Games — Arcades, Consoles, and the Media That Shaped Play
Before Steam wishlists and procedural galaxies, there were cabinets, cartridges, and design problems solved with kilobytes instead of terabytes. This Studio Log maps the classics we return to when thinking about pacing, readability, and player trust.
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